Gran Maestria and Nespresso’s Efforts Towards a Sustainable Future

THE NESPRESSO GRAN MAESTRIA AND LIMITED EDITION CUBANIA CAPSULES ARE NOW LAUNCHED IN SINGAPORE

The new Gran Maestria is the ultimate barista-style machine and joins the Nespresso Maestria family.  This dark grey titanium model features a large water tank of 1.4L and a used capsule container that can hold up to 14 capsules.  Preparing milk to a creamy smooth froth, for both hot and iced coffee drinks, is made even easier now as the Gran Maestria has the integrated Aeroccino3.

Nespresso Gran Maestria retails at S$1,088 or, until 30 October 2014 enjoy S$200 off.

Nespresso Club Members who enjoy coffee with a full intense flavour will enjoy the Limited Edition Cubanía.  This coffee with an intensity level of 13 is inspired by Traditional Cuban Coffee and retails at S$12 per sleeve of 10 capsules.

To mark the launch into Singapore of the new Nespresso Gran Maestria, we take a look behind the fabulous coffee and attractive machines and are impressed with Nespresso’s continuing efforts towards a sustainable future.

The Nespresso AAA Sustainable Quality™ Program

• In 2003, Nespresso began embedding sustainability in its value chain with the launch of its unique coffee sourcing approach, the Nespresso AAA Sustainable Quality™ Program.  By 2009, Nespresso had defined its vision of sustainability throughout its business with three major commitments on coffee sourcing, capsule recycling and carbon footprint reduction.

• At the end of 2013, over 62,000 farmers had joined the AAA program, up from 26,000 farmers in 2009.  Brazil, Colombia, Costa Rica, Ethiopia, Guatemala, India, Mexico and Nicaragua will be joined by Indonesia, Kenya and Peru in 2014.

• Under independent monitoring of AAA farmers v non-AAA farmers, it was found that the impact of the Nespresso AAA Program in Colombia had seen AAA farmers with a net income at 46% higher, there were 52% better environmental conditions, 41% better economic conditions and 22.6% better social conditions.

Recycling

• In 1991, Nespresso first implemented the capsule collection systems in Switzerland.  As of 2013, there were over 14,000 dedicated collection points in 30 countries.

• Nespresso currently has in place the capacity to recycle 100% of capsules sold in Singapore.  Recycling points are located at the Nespresso Boutiques in Takashimaya and ION Orchard.

• So far, 13 countries, including Singapore, have the Recycling@Home system in place.  This allows doorstep collection of used capsules when delivering a new order directly to your homes.

• The aluminium capsule is re-melted and re-used into other products such as window frames.  Singapore does not have a recycling facility so A1 Environment Pte Ltd deal with Nespresso used capsules.

• In Singapore, the used coffee grounds are passed onto a local organic farm where they are used as fertilizer.

• In June 2014, Nespresso invites B2B hotel partners such as Marina Bay Sands, Fairmont and Royal Plaza on Scotts to join their recycling efforts for both B2B and B2C in-room capsules.  Nespresso now collect used capsules at the time of delivering the hotels’ new orders.

Nespresso boutiques are at ION Orchard and Takashimaya.

Capsules can be ordered online and through the Nespresso mobile app (available on iPhone, iPad and Android).

• 5 Health Benefits of Coffee (bubbamama.com)
• Nespresso Gran Maestria : The Art of #Nespresso And Milk (bubbamama.com)
• Nespresso Launches Gran Maestria and Cubania in Singapore (superadrianme.com)