Singapore Crowns its first SCS Star Baker

SCS Star Baker Challenge 2014 Singapore

SCS Star Baker Challenge 2014 Singapore


Starting out in June of this year, Singapore saw the first SCS Star Baker Challenge commence.  This three-month-long baking campaign brought together bakers from all skill levels and encouraged them to test the limits of their baking abilities.  From 2-star challenges leading to 3-star challenges, the SCS Star Baker Challenge saw 26 semi-finalists battling to impress the public and gain votes which would take them onto the 4-star challenge and into the SCS Star Baker Challenge Final.

After 10 intense weeks of competition, full-time mother, Jane Tan was delighted to claim the title of SCS Star Baker.

“…I was so nervous…The competition is truly a test of my culinary skills and innovation.  I’m thrilled to have finished on time and, of course, winning is the icing on the cake!”


Jane cites Martha Stewart as her baking inspiration who, although not a professional chef by trade, has inspired Jane to keep things simple and beautiful in presentation.  To Jane, baking is the perfect marriage between science and art, while recipes are easily replicated, Jane stands out as she enjoys showing her artistic flair through decoration and creativity in the flavours she chooses.

The three finalists who joined Jane SCS Star Baker Challenge final were:-

Joe Cheng Sing Ei, a 32 year old who takes her baking inspiration from her mother, shares her foodie passion with her children with every delicious and healthy breakfast she prepares and is seen to turn to her love of baking when she needs to de-stress.

Shelby Haidan, a self-taught home baker with a Masters of (Special) Education, this inspiring lady overcame her grief and continued the SCS Star Baker Challenge despite the loss of her mother during the contest (a choice her mother would have approved off.  She went on to prepare a creamy coconut pie for her semi-final bake off that was packed with the love of her dear departed mother.

Toh Hong Poh, who was educated in local hospitality and tourism school SHATEC is currently employed as a Pastry Demi with The Bakery Chef Café.  This 27 year old finds satisfaction in baking, not only from the creations he prepares but, also, from the joy experienced by his family and friends when they are enjoying his pastries.

SCS is one of the house brands under listed Auric Pacific Group Limited that owns popular brands such as 
Sunshine, Gourmet and Buttercup.  The Auric Pacific Group also run the Food Junction and Delifrance 
chains in Singapore.

About Author

Clare Victoria...British born and a Yorkshire girl through and through, Clare left the familiarity of home many moons ago. Having lived, worked and experienced the highs and lows of being a foreigner in both France and Singapore, Clare has grown into a truly international lady. Her passion is writing about anything that will interest, enlighten and offer inspiration to her readers.


  1. Hiya very nice blog!! Guy .. Beautiful .. Wonderful ..

    I will bookmark your blog and take the feeds also?
    I am satisfied to search out so many helpful information right here within the publish,
    we want develop more techniques on this regard, thanks for sharing.
    . . . . .